Selling a Home in Georgetown, KY?

 When it comes to selling your home, you don’t just need someone to list it — you need someone to leverage it. I’m Lana Pennington, known locally as The Negotiator — and I’m here to help you get top dollar, with less stress, and a smarter strategy from start to finish.

I don’t just put a sign in the yard. I position your home to stand out, attract serious buyers, and get results.

1. Expert Pricing Strategy That Works
Overpricing loses interest. Underpricing leaves money on the table. I do a deep dive into market data, neighborhood trends, and buyer behavior to price your home just right — so it sells fast and for top dollar.

2. High-Impact Marketing That Turns Heads
From professional photography and video tours to social media campaigns and email blasts, I use modern marketing tools to make sure your home gets seen — and remembered.

3. Staging & Prep Guidance That Pays Off
I’ll walk you through exactly what to fix, upgrade, or declutter to make your home shine. You don’t have to guess — I’ve got a checklist that takes the stress out of it.

4. Tough Negotiation That Protects Your Profit
This is where I shine. I fight for every penny in your pocket. From inspection to appraisal to closing terms, I keep your best interest front and center — and your deal moving forward.

5. Seamless Communication, Start to Finish
You’ll never be left wondering what’s next. I keep you in the loop with honest updates, expert advice, and clear next steps — every step of the way.. 

Georgetown’s booming economy, family-friendly neighborhoods, and easy access to Lexington make it one of the most in-demand markets in Central Kentucky. But that also means buyers have options — and your home has to stand out.

That’s where I come in.

Let’s talk strategy. Call or text me at 859-983-5262 or click below to request your free home valuation.
No pressure. No fluff. Just real results. Because when it’s time to sell, you don’t just need an agent. You need a negotiator.